Gallup: Gold Gains in Popularity

Americans have substantially increased their faith in gold as an investment, according to a new Gallup Poll. More than one-quarter of those surveyed, 26 percent, said gold is the best long-term investment, up from 15 percent in 2022. The survey results show that Americans are putting more trust in gold than stocks and mutual funds (18 percent), savings accounts and certificates of deposit (13 percent), and bonds (7 percent).

Only real estate was ranked higher, with 34 percent of respondents citing property as the best long-term investment, though that percentage was down sharply from the prior year’s record 45 percent. “Higher interest rates over the past year have cooled the housing market, dampening consumer exuberance about real estate as an investment,” said Gallup.

Real estate typically ranks highest in the annual Gallup Poll on Economy and Personal Finance, but during times of economic uncertainty gold surges in popularity. In 2011 and 2012, Americans selected gold as the best long-term investment, following the debt ceiling crisis of 2011 that caused a stock market plunge.

Half of the respondents were presented with an additional version of the best investment question that included cryptocurrency as an option. Only 4 percent chose cryptocurrency.

Gallup questioned its random sample of 1,013 adults living in all 50 states during telephone interviews that it conducted between April 3-25.